educational vs. entertainment

In the Pew report on Online Video usage, the general statistics certainly point to much higher viewing numbers for entertainment videos versus educational videos. This statistic is not surprising nor is the data that points out the significantly higher viewing stats for younger vs. older viewers. What was interesting to note in the report was the consistency of viewing for educational videos across all demographics. While the numbers are not as high, they are much more balanced - old, young, male, female - roughly 20% of the population turns to the Internet to learn something via online videos. So while educational videos may not ever see the sheer number of hits that an entertainment video might, there is a significant market "out there" for online educational videos!

As the digital generation ages, I would imagine that online use of educational videos will keep pace. It is a format that they are used to and turn to quickly when looking for information. Producers of online educational videos should feel comfortable and secure in the market place (as long as they don't expect anyone to pay for the use!).