boyd readings

Based on the readings by danah boyd (does anyone know why she does not capitalize her name?), libraries need to understand that if they want to connect with young users they need to have a presence on multiple SNS networks. There is an apparent socio-economic divergence between MySpace and Facebook users, so each system needs to include accounts in order to reach all of the target audience. There are other smaller niche markets which can be assessed, but primarily teens and young adults are using one or the other of these SNS in order to keep in touch with people. Understanding the different audiences and building a profile to enhance that knowledge would be very important research that a librarian or staffer would need to conduct prior to launching their "presence."