Wednesday, October 29, 2008

Make It, Get It Out There, and Help Me Find It

Where do libraries and librarians fit into the "Make It, Get It Out There, and Help Me Find It" equation?

Make It --> Libraries provide the tools and training to assist patrons to become new producers. Workshops on how to publish, how to use new technologies, etc have been part and parcel of the public library domain for a long time. They have also lead by example. The number of libraries that are creating content on the web grows everyday.

Get It Out There --> Looking at the aggregator aspect of providing materials for public use - isn't that really what a library is? One big aggregator providing content to the marketplace? By sharing resources with others, libraries are able to provide inventory on demand, no matter how small the niche market.

Help Me Find It --> According to Anderson new tastemakers are "people whose opinions are respected" (pg. 107) and a librarian is typically used as a filter of information because their opinion is respected. They are also reaching out beyond just their own opinion by providing methods for other patrons to share their views. The use of surveys, book reviews, and book lists of frequent library visitors are providing community based recommendations as well.

When looking at these three forces, you can see that libraries and librarians have always been a part of the Long Tail.

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